In light of the developing situation regarding COVID-19, and as part of the global effort to contain and tackle the virus, Reflex Amsterdam has decided to postpone the official opening and book signing until further notice.

For both our national and internationally based collectors, we can provide a digital overview of the exhibition. You may receive the information and images of Helen Beard's new works featured in the upcoming show per email. Please contact us for more information and availability by sending an email to

Press release
Visually exciting — bright, dynamic and voyeuristic — the work of British artist Helen Beard wields colour, texture and abstraction as tools to take back ownership of sexual imagery from the predominantly male gaze. Beard’s work explores themes relating to gender, sexual psychology and eroticism, forever unapologetic in her depictions of female desire.

Reflex Amsterdam is pleased to announce the artist’s first solo exhibition at the gallery. While Beard’s artistic practice encompasses different mediums, including collage, sculpture, ceramics and needlepoint, The Desire Path focuses on her painting and features work in a diversity of sizes, ranging from small studies to large-scale canvasses. The artist’s small acrylic on board works function as preliminary studies for her oil on canvas paintings, in which she instinctively chooses the colours for her compositions.

Solo Exhibition