Diesel has launched an ad campaign dubbed "Make Love Not Walls" in a nod to US President Trump's plan to build a wall separating Mexico from the United States.
Provocative ads are nothing new to Diesel. It was one of the first brands to include photos of a gay couple kissing, in a 1995 ad, shot by photographer and director David LaChapelle, who also directed this campaign.
The fashion brand's artistic director, Nicola Formichetti, said in a statement: "At Diesel, we have a strong position against hate and more than ever we want the world to know that."
The colorful inflatable tank featured in the ad will tour the world, starting in London.